The Meek Family’s latest adventure ties up very well with their healthy, outdoor lifestyle. DCD Publishing is delighted to announce that Tim, Kerry, Amy and Ella have become ambassadors for the Outdoor Kids Sun Safety Code, the only initiative of its kind that supports all those who work outdoors with children.
Devised by the Myfanwy Townsend Melanoma Research Fund in 2014 to highlight the dangers of exposure to the sun, the Outdoor Kids Sun Safety Code is a unique sun protection scheme created to tackle the steady rise of melanoma rates in the UK by raising awareness of the danger of sunburn.
Melanoma is one of the most prominent cancers among young children in the UK. The Outdoor Kids Sun Safety Code tackles the issue of sun safety and advises on how to sun protect children more effectively and ensure healthy habits are developed from a young age. Michelle Baker comments on the programme
Over the last 40 years, one cancer has risen faster in the UK than any other, increasing more than fivefold since the mid-1970s. This cancer is melanoma, the most deadly form of skin cancer, and on a global scale one person dies each hour from it; a figure that is rising steadily. Although it occurs for several reasons, the most preventable cause is over exposure to the sun. The main trigger is sunburn, with just one incidence in childhood or adolescence tripling the risk of developing melanoma.
With hard hitting statistics like these you would think that the provision of sun protection would be more of an integrated safeguarding issue, especially for those who work outdoors with kids for prolonged periods during the summer months. Sadly though it isn’t, and although many are aware of the dangers of excessive sun exposure, this has yet to translate into implementing a culture of sun protection in the UK.
The Outdoor Kids Sun Safety Code was devised by the Myfanwy Townsend Melanoma Research Fund. The initiative is targeted principally at anybody working with primary school aged children (6-12). If you are an individual or a group, they can help you produce and most importantly implement a sun protection policy.
The reasoning behind the campaign are:
- Melanoma is the fastest rising, most common cancer in the UK in young people.
- Sustaining five or more sunburns in childhood increases lifetime melanoma risk by 80%
- 80% of the sun's UV rays can penetrate through clouds and fog
- 86% of melanomas can be attributed to exposure to the sun
- Children have thinner, more delicate skin than adults and their risk of getting sunburnt is much higher
Read the full ontarget ebulletin No25 here
Get OK accredited with The Outdoor Kids Sun Safety Code and stay safe in the sun
There is always a lot to do in the garden and we actively encourage children to get outdoors, get involved and have fun. But just as we educate children about plants that sting and insects that bite, we have to tell them about the danger from too much sun, and the importance of avoiding sunburn.
The RHS Campaign for School Gardening supports the Outdoor Kids Sun Safety Code, an initiative for all those who work outdoors with children. Devised by the Myfanwy Townsend Melanoma Research Fund it aims to encourage children to enjoy themselves outdoors, but to stay sun protected.