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OK Sun Safety Code

Outdoor Kids Sun Safety Code gets The Meek Family as ambassadors

The Meek Family are a family of four from Nottingham who are currently on a ‘Year of Adventure’, travelling the UK living in a The Meek Family Adventurerscaravan. Parents Tim and Kerry quit their teaching jobs, sold their home and went on the road with their two daughters Amy (11) and Ella (9) in search of opportunities for rich and engaging learning.

Their family adventure projects include ‘100 Family Adventures’, ‘50 Thrifty Eat Outs’ and ‘500 fresh Air Miles’. Their first book 100 Family Adventures was released earlier this year by Frances Lincoln Publishing and their second installment Learning Outdoors with the Meek Family is due out in the Autumn. They update us on their whereabouts and latest learning adventures via their blog www.dotrythisathome.com and they have spoken at events and festivals up and down the country, sharing their experiences and ideas in the hope it will inspire other family to spend quality family time together.

The Meek Family’s latest adventure ties up very well with their healthy, outdoor lifestyle as Tim, Kerry, Amy and Ella have Meek Family Girls applying suncreambecome ambassadors for the Outdoor Kids Sun Safety Code, the only initiative of its kind that supports all those who work outdoors with children.

Devised by the Myfanwy Townsend Melanoma Research Fund in 2014 to highlight the dangers of exposure to the sun, the Outdoor Kids Sun Safety Code is a unique sun protection scheme created to tackle the steady rise of melanoma rates in the UK by raising awareness of the danger of sunburn.

In the UK, 37 people are diagnosed with melanoma each day. With 86% of melanomas attributed to exposure to ultraviolet radiation from the sun, avoiding sunburn when young can reduce the chances of developing melanoma by as much as 78%.

The Meeks have joined a prestigious line-up of ambassadors including TV presenter Julia Bradbury, Matthew Hoggard MBE, Women’s World Cup Semi-finalist Casey Stoney MBE, and Alan Titchmarsh MBE, as well as over 90 National Governing Bodies of sport, coaching and outdoor organisations.

As the first family invited to take on the ambassadorship, Amy (11) and Ella (9) Meek offer an exciting opportunity to reach out to a younger audience and educate their peers about the importance of sun safety and the harmful effects of UV exposure.

Speaking of their new role, Ella said “I feel really proud to be an ambassador. I think it’s important that children understand the importance of protecting themselves in the sun; after all, it is our responsibility to take care of our skin as much as it is our parents! I hope to spread the word about the dangers of sunburn to everyone.” For further information visit www.oksunsafetycode.com or follow them on Twitter

Posted in News July 2015