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OK Sun Safety Code

8 ways to keep the kids active this summer

8 ways to keep kids active this summer

The school summer holidays are upon us. Time for the kids to kick back on the sofa? Nah, we didn't think so. Make it a memorable summer with this selection of inexpensive ways to keep the kids occupied in the great outdoors this summer. Don't forget the sun cream!

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Launch of the 2020 Skin Cancer Visions

The Myfanwy Townsend Melanoma Research Fund was delighted to attend the launch of the 2020 Skin Cancer Visions on Wednesday 15th July in the House of Commons. The 2020 Skin Cancer Visions is a new manifesto from the Melanoma Taskforce which sets out how skin cancer care and services should evolve over the next five years to provide the best results for patients. The Myfanwy Townsend Melanoma Research Fund was able to speak to many MPs and raise awareness of the pressing need to improve the prevention, diagnosis and treatment of skin cancer.

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Outdoor Kids Sun Safety Code gets The Meek Family as ambassadors

The Meek Family are a family of four from Nottingham who are currently on a ‘Year of Adventure’, travelling the UK living in a The Meek Family Adventurerscaravan. Parents Tim and Kerry quit their teaching jobs, sold their home and went on the road with their two daughters Amy (11) and Ella (9) in search of opportunities for rich and engaging learning.

Their family adventure projects include ‘100 Family Adventures’, ‘50 Thrifty Eat Outs’ and ‘500 fresh Air Miles’. Their first book 100 Family Adventures was released earlier this year by Frances Lincoln Publishing and their second installment Learning Outdoors with the Meek Family is due out in the Autumn. They update us on their whereabouts and latest learning adventures via their blog www.dotrythisathome.com and they have spoken at events and festivals up and down the country, sharing their experiences and ideas in the hope it will inspire other family to spend quality family time together.

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Your top ten sun protection excuses debunked!

Our sun protection habit has to change and it starts here… with you. Don’t put it off and think that it is the responsibility of someone else; children need good role models and you’re that person. To inspire action, here is a list of the most common excuses you can no longer use!

  1. “I’m OK because I don’t actually sunbathe”

    In a 2013 survey more than a third of people admitted the last time they were sunburnt was in the UK. Sunburn occurs most typically when people are out and about, distracted, watching, coaching or playing sport and not actually ‘sunbathing’.

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The Meek Family say OK to the role of melanoma warriors

The Meek Family’s latest adventure ties up very well with their healthy, outdoor lifestyle. DCD Publishing is delighted to announce that Tim, Kerry, Amy and Ella have become ambassadors for the Outdoor Kids Sun Safety Code, the only initiative of its kind that supports all those who work outdoors with children.

Devised by the Myfanwy Townsend Melanoma Research Fund in 2014 to highlight the dangers of exposure to the sun, the Outdoor Kids Sun Safety Code is a unique sun protection scheme created to tackle the steady rise of melanoma rates in the UK by raising awareness of the danger of sunburn.

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Why our sun protection habit has to change

Melanoma is one of the most prominent cancers among young children in the UK. The Outdoor Kids Sun Safety Code tackles the issue of sun safety and advises on how to sun protect children more effectively and ensure healthy habits are developed from a young age. Michelle Baker comments on the programme

Over the last 40 years, one cancer has risen faster in the UK than any other, increasing more than fivefold since the mid-1970s. This cancer is melanoma, the most deadly form of skin cancer, and on a global scale one person dies each hour from it; a figure that is rising steadily. Although it occurs for several reasons, the most preventable cause is over exposure to the sun. The main trigger is sunburn, with just one incidence in childhood or adolescence tripling the risk of developing melanoma.

With hard hitting statistics like these you would think that the provision of sun protection would be more of an integrated safeguarding issue, especially for those who work outdoors with kids for prolonged periods during the summer months. Sadly though it isn’t, and although many are aware of the dangers of excessive sun exposure, this has yet to translate into implementing a culture of sun protection in the UK.

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Archery GB - Blow the Whistle on Sunburn

The Outdoor Kids Sun Safety Code was devised by the Myfanwy Townsend Melanoma Research Fund. The initiative is targeted principally at anybody working with primary school aged children (6-12). If you are an individual or a group, they can help you produce and most importantly implement a sun protection policy.

The reasoning behind the campaign are:

  • Melanoma is the fastest rising, most common cancer in the UK in young people.
  • Sustaining five or more sunburns in childhood increases lifetime melanoma risk by 80%
  • 80% of the sun's UV rays can penetrate through clouds and fog
  • 86% of melanomas can be attributed to exposure to the sun
  • Children have thinner, more delicate skin than adults and their risk of getting sunburnt is much higher

Read the full ontarget ebulletin No25 here