We certainly picked an appropriate year to launch the Outdoor Kids Sun Safety Code with 2014 being one of the hottest on record. In this first year, the Myfanwy Townsend Melanoma Research Fund has been busy joining forces with groups and associations around the UK to really get the message out there, and to cap all this activity, we have also released a new video!
Blow the Whistle on Sunburn! features cricket stars, Mark Ramprakash, Matthew Hoggard and Devon Malcolm who all urge coaches and parents to protect young ones whilst they play outside for prolonged periods.
The video also features Nick Peirce, chief medical officer of the England Cricket Board who says